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IR: Building visibility and coverage
Project
management in South Africa: Investor
Relations entails the marketing of
exchange listed companies to investors
in an effort to broaden their
shareholder base and business network;
improve their investment rating and
market valuation, strengthening their
ability to raise equity or loan finance
from institutions and the public; and
attracting sought-after skills.
The discipline
entails the proactive dissemination of
news and information to members of the
financial community, where the audience
primarily consists of current and
potential institutional money managers,
the sell-side analysts following the
company or sector, and the financial
media. Of increasing importance are
stockbrokers and private investors,
whose sophistication about investing has
risen thanks to the increased
availability of information on the
Internet.
Investor
Relations
Programs are,
at all times, customised for each
client. We review the circumstances
applicable and develop a strategy and
program accordingly. In this regard, we
provide a range of consultancy, analysis
and research services, including:
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Strategy & message development |
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Targeting & profiling (buy-side &
sell-side) |
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Investor attitude / perception
studies, analyst consensus analysis |
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Market positioning (IR plans)
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IPO preparation |
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Broker, analyst and fund manager
one-on-one meetings, road shows
scripts & presentations |
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Materials
review, investor kits or fact sheets |
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Transactional communications (M&A,
restructurings) |
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Annual general meetings & conference
calls |
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Database structuring and development |
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IR website audits & content
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Programs to reach retail investors |
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Proxy solicitation |
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Share register analysis |
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Continuous disclosure policies and
guidelines |
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Peer group analysis and tracking |
Financial
media relations forms an integral part
of our investor relations program,
including an outreach to trade
publications. We create and maintain a
flow of interest in the company, while
respecting reporters' professional code
of ethics. Our mission is to communicate
tangible facts, stimulate insightful
articles, whilst nurturing a
constructive and long-term relationship
between our clients and the media.
Media
Relations
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Editorial services - earnings
releases |
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Arrange
additional exposure via print media,
eblasts, webcasting, video/audio
conference calls, television and
radio interviews |
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Corporate announcements (ads) |
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Media
placement strategy |
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Media relations & publicity
(generating coverage) |
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Customised trade and financial media
target lists |
Internet
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Site content and navigation
consultation |
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Search engine and directory
registration |
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Reciprocal links to information
sites |
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Online media rooms and media
monitoring |
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Email notifications |
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Online events |
The firm designs, implements and manages
full-service investor relations
programs, as well as event or
transaction-oriented assignments.
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Contact us:
tel.: +27 11 880 0364
e-mail: info @ southgro.com
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IR|
Public relations in South Africa | Marketing in South
Africa |
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Financial PR * Investor Relations * Media Relations * Media management *
Publicity * External communications * Marketing communications * Tactical
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