Southgro Investor Relations
Established in 1994, Southgro Investor Relations is an
employee-owned, boutique
investor relations advisory firm and life
sciences / health care marketing agency based in Johannesburg. It
focuses on small to mid-cap companies, usually tech-intensive, where our
business and goal orientated approach as well as creativity can benefit
these companies in optimising profits and shareholders' value.
In
essence, our practice helps publicly traded corporations communicate
with the private client managers, portfolio managers, stock brokers,
traders and analysts at institutions who buy, sell or recommend
exchange-listed securities.
For healthcare companies, we focus on niche marketing opportunities in
database marketing, Internet outreach strategies, advertising campaigns
for new products, and stakeholder relations.
IR Sector Focus
Our experience ranges from pre-IPO to small and
large market companies. Offering a highly accountable relationship, we
support the investor communication and financial advertising needs of
companies active in industries ranging from
pharmaceutics,
biotech,
medical devices,
healthcare &
wellness,
disease prevention, ICTE,
environmental or
clean technology, and
mining.
Our
life sciences and health care marketing team has a proven track
record in developing and implementing strategic communications for both
public and private life science companies and investors. We have also
staged several VC and thematic investment conferences in the sector to
promote equity-based venture financings.
Fair Market Valuation
Our clients use investor relations primarily to
support the price of their shares; to improve the ownership profile or
the trading characteristics of those shares; and to facilitate future
financings or transactions.
A winning team of communications professionals and creative
thinkers, Southgro Investor Relations serves clients with integrated PR
campaigns that raise visibility, build momentum and increase market
advantage.
Investor Perceptions vs Actual Performance
We accomplish this by closing the information gap
that frequently exists between the market's view of a company, as
opposed to its true strategic competence and competitiveness.
We conduct surveys of the attitudes and needs of
current and potential investors. We prepare documents and presentations,
train presenters, and manage event logistics. We advise clients on
day-to-day implementation, but also on IR-specific policy issues,
including earnings guidance and exchange compliance.
Increasingly, we are asked to help clients establish
investor relations functions, including selecting and training staff,
and to report to boards of directors on investor relations issues and
trends.
Strategic health care marketing & communications
We focus on business development and marketing for
health care executives. Southgro supplies marketing, communications, and
business development information of interest to health care
organisations. Strategic health care marketing and trend analysis is
centred around advertising and brand management, care management,
patient satisfaction, community and public relations, special markets,
positioning of new products and physician relations.
